Content Development
This is an SOP for developing and publishing content. It’s a generalized process that will work for blog posts, videos, podcasts. All content has to be search-engine and social-media optimized.
Streamline your content development by deploying our library template
and then customizing it to best meet your needs
Use free workflow template
Watch an example of how our library content development SOP can help formalize and streamline the content development process in your company.
What if we told you that content could be created with less wastage and more efficiency?
The key to success is to formalize the process and break it down into clearly-defined steps with unambiguous deliverables.
Developing quality search-engine optimized content is not about sitting in front of an empty page and waiting for the muse to touch you, it’s about setting clear goals for your content, outlining what you plan to write, choosing keywords that must be included for SEO, writing content to those specs, proofreading and publishing it.
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Content Development Workflow Template
The content development workflow includes the following steps:
- Develop an outline
- Plan search keywords
- Content creation
- Appoint a designer
- Create graphics
- Editorial review
- Publication
The template can be used as is or edited, added to and expanded upon. You can delete steps you don’t need or add steps specific to the operations of your company.
Streamline your content development by deploying our library template
and then customizing it to best meet your needs
Use free workflow template
Blog Publication
These days, creating quality copy is not enough. You need to aim your content at the right target audience. The blog publication SOP makes sure no social media outlet gets ignored.
Outreach Campaign
The goal of customer outreach SOP is to help connect and engage with customers to build long term relationships. Reach out via social media, website reviews, email or snail mail.