Customer Retention
The customer retention process is aimed at engaging with existing customers with a view to maximize customer loyalty and keep them buying your product or service.
Streamline your customer retention function by deploying our library template
and then customizing it to best meet your needs
Use free workflow template
See how you can use our customer retention library template to run a series of customer retention workflows to boost customer loyalty and secure a predictable revenue stream in the foreseeable future. Remember, it’s cheaper to retain existing customers than to acquire new ones.
Did you know that retaining existing customers is several orders of magnitude cheaper than acquiring new ones?
Retention is all about communication and staying in touch, if a customer is using your product/service, it doesn’t always mean they’re happy; they may not yet have found a good enough alternative yet, and you want to anticipate that.
The added bonus is that getting feedback form existing customers and changing your offering accordingly is going to make your product/service better, making it easier for you to attract new customers.
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Customer Retention Workflow Template
The template represents a standard customer retention process:
- Document customer needs
- Propos product changes
- Onboard
- Adopt
- Solution review and value delivery
- Product improvement roadmap
- Renewal
The template can be used as is or edited, added to and expanded upon. You can delete steps you don’t need or add steps specific to the operations of your company.