Blog Publication

These days, creating quality copy is not enough. You need to aim your content at the right target audience. The blog publication SOP makes sure no social media outlet gets ignored. It carefully guides your marketing guys through the process of drafting the right copy and sharing it on Facebook, Twitter, LinkedIn, etc.

Watch an example of how you can use our library blog publication and promotion workflow template to get noticed and drive traffic to your blog.

In our age of social media it’s no longer enough to just have your cosey little Wordpress blog, you need serious search engine optimization and social media presence.

Our blog publication and promotion workflow makes sure nothing falls through the cracks: you start with creating illustrations for your blog post, because a picture is worth a thousand words and most people have a short attention span and only read the headlines.

You then search engines optimize your post, to make sure it gets noticed by Google. Another important aspect in getting to the first page of Google search results is loading speeds - that’s why we’ve included the page speed test and open graph debugging.

Finally, after you post your content to your CMS, you then promote it on all the popular social media platforms as well as via email.

Blog Publication Workflow Template

The blog publication and promotion workflow consists of the following steps:

• Search engine optimisation
• Preparing illustrations
• Page speed test
• Open Graph debugging
• Posting content to CMS
• Facebook announcement
• Twitter announcement
• Linkedin announcement
• Email campaign

The template can be used as is or edited, added to and expanded upon. You can delete steps you don’t need or add steps specific to the operations of your company.