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Market Research

This process guides you through conducting effective market research.

Workflow template includes the following steps

Step 1 — Prepare the Strategy

Identify the objectives of the research, the information required, the methods to be used to collect and analyze the information, and the resources required.

Due Date

Output Field Conditions

Step 2 — Define the Work Plan

Outline the tasks to be performed, the timeline, and the responsibilities for each task.

Output Field

Step 3 — Gather the Information

Collect the required information using the methods identified in the strategy.

Due Date

Output Field Conditions

Step 4 — Prepare the Analysis Report

Analyze the information collected, draw conclusions, and prepare a report presenting the findings of the research.



This workflow template can be used as is or edited, added to and expanded upon. You can delete steps you don’t need or add steps specific to the operations of your company.

Streamline your business process by deploying our library workflow template
and then customizing it to best meet your needs

The Purpose of Market Research

Market research is a crucial business process that helps organizations understand their customers, market trends, and competitive landscape. It involves collecting, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present, and potential customers for the product or service.

The benefits of conducting market research are manifold. It helps companies to identify opportunities in the market, reduce risks by taking decisions based on facts, understand their target audience and their needs, preferences and habits, understand their competitors and their strategies, and create relevant marketing and business strategies.

Our Market Research process template is designed to guide you through the entire process of conducting market research, from preparing the strategy, defining the work plan, gathering information, to preparing the analysis report. It ensures that the research is conducted in a systematic, organized, and comprehensive manner, leading to valuable insights that can drive business growth and success.

Using this template, you can streamline your market research activities, ensure consistency in the way research is conducted across your organization, save time and resources, and improve the quality and effectiveness of your research. It can be customized to suit the specific needs and requirements of your business, making it a versatile tool that can be used by businesses of all types and sizes.

Streamline your business process by deploying our library workflow template
and then customizing it to best meet your needs

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With Pneumatic’s AI-powered workflow template generator, you can engage in full-fledged business process discovery: just describe what’s going on at your company and Pneumatic will formalize it for you as a workflow template.

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You can further customize the generated workflow template by inviting team members and assigning tasks to them, setting deadlines for each workflow and task, and adding conditions and variables to direct the flow of execution and information through each workflow.

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