Advertising Campaign

Workflow template includes the following steps

This workflow template can be used as is or edited, added to and expanded upon. You can delete steps you don’t need or add steps specific to the operations of your company.

The Purpose of Advertising Campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short-lived due to factors such as being ineffective or market conditions, competition, and marketing mix.

This process helps businesses to create a successful advertising campaign which involves basic research, selecting delivery vehicles, creating the ads, executing the campaign, and evaluating its results. Each step is crucial for the success of the campaign. The basic research phase helps to understand the target audience and their needs and preferences. The selection of delivery vehicles is based on where the target audience is most likely to see the ad. The creation of the ads involves designing appealing and effective ads that reflect the campaign theme. The execution of the campaign involves the actual distribution of the ads through the chosen vehicles. Lastly, the evaluation of the results helps to understand the effectiveness of the campaign and to make necessary adjustments for future campaigns.

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