Wondering what AI bots say about your brand? Explore 12 top LLM tracking tools that reveal your AI presence, brand sentiment, and competitive standing across major language models.
People are increasingly using AI to research products and services.
It’s still early days, though, so to a large extent, LLMs still remain a black box: businesses don’t know what AI bots are telling their clients about their brands and offerings.
Talking to every popular chat bot about your product or service would be too labor intensive and the results might also be biased as modern LLMs remember context and can often give you different responses than they do to someone else.
LLM tracking tools to the rescue: these are a new generation of visibility tracking platforms that let you monitor and analyze how your brand or specific products and services come across in AI-generated content.
LLM tracking tools (also called LLM observability tools) allow you to:
Some tools even simulate how LLMs interact with your website, or measure how retrieval-based answers are formed.
AiCarma offers a streamlined approach to quantifying your brand’s presence across major AI platforms. By querying top LLMs with industry-specific prompts, it calculates a Visibility Score that reflects how prominently your brand appears in AI-generated content. This metric is invaluable for benchmarking, quarterly reporting, and investor presentations, providing a clear picture of your brand’s AI visibility over time.
Key Features:
Best For: Benchmarking, quarterly AI visibility reporting, investor presentations
Pricing: $29/month
Am I on AI? provides tools to understand and improve how AI models interpret your content. By analyzing AI-generated content related to your brand, it offers insights into content performance across AI platforms and provides recommendations for optimization. This is particularly useful for content teams aiming to align their materials with AI interpretations.
Key Features:
Best For: Content teams seeking to align their materials with AI interpretations
Pricing: No readily available pricing information available
AthenaHQ specializes in Generative Engine Optimization, helping brands enhance their presence in AI search results. It tracks brand mentions across major AI platforms, identifies content gaps, and provides actionable insights to improve visibility. With tools like Lighthouse, Olympus, and Action Center, AthenaHQ offers a comprehensive suite for marketing and growth teams focused on AI search optimization.
Key Features:
Best For: Marketing and growth teams focusing on AI search optimization
Pricing: $367/month (billed annually)
Bluefish AI offers real-time insights into how AI models perceive your brand. It monitors sentiment, accuracy, and visibility across AI platforms, providing a user-friendly dashboard for tracking brand perception. Additionally, it enables brands to syndicate verified data to AI providers, ensuring accurate representation in AI-generated content.
Key Features:
Best For: Brands seeking immediate feedback on your brand’s performance in AI responses
Pricing: No pricing information available, you need to book a demo to get a quote
Brandlight empowers brands to influence AI-generated narratives by optimizing content and citations. It tracks brand mentions and sentiment across AI platforms, identifies influential sources and content gaps, and provides strategic recommendations for content optimization. This is particularly beneficial for brands aiming to shape AI-driven customer journeys.
Key Features:
Best For: Brands aiming to shape AI-driven customer journeys
Pricing: No pricing information readily available on the website
Gumshoe AI offers insights into your brand’s performance in AI search compared to competitors. It monitors brand visibility across various AI models, analyzes competitor mentions and rankings, and provides persona-based visibility insights. This tool is ideal for brands seeking to understand and improve their competitive position in AI search.
Key Features:
Best For: Brands seeking to understand and improve their competitive position in AI search
Pricing: No readily available pricing information on the website, but there is a free trial
ModelMonitor allows brands to track custom prompts and keywords across AI models. It monitors brand mentions based on user-defined prompts, provides insights into AI model responses, and offers tools for agencies managing multiple brands. This flexibility makes it suitable for agencies and teams requiring tailored AI monitoring.
Key Features:
Best For: Agencies and teams requiring tailored AI monitoring
Pricing: Starts at $49 per month (details)
Quno leverages AI to conduct large-scale market research through simulated interviews. It automates in-depth customer interviews using AI, analyzes conversational data for insights, and tracks market research trends over time. This approach provides scalable qualitative research solutions for brands.
Key Features:
Best For: Brands seeking scalable qualitative research solutions
Pricing: No pricing information readily available on the website, you’re encouraged to book a demo
Share of Model provides a unified view of your brand’s presence across multiple AI models. It tracks brand perception, awareness, and sentiment, compares performance across different AI platforms, and offers insights to optimize content strategies. This is essential for brands aiming for consistent messaging across AI models.
Key Features:
Best For: Brands aiming for consistent messaging across AI models
Pricing: No pricing information on the website
Trackerly.ai simplifies AI visibility tracking with instant insights and daily updates. It monitors brand mentions across major AI platforms, tracks sentiment, accuracy, and source citations, and provides customizable prompts and bulk management. Features like position tracking and citation analysis make it a user-friendly, comprehensive AI monitoring tool.
Key Features:
Best For: Brands seeking a user-friendly, comprehensive AI monitoring tool
Pricing: Starting at $27/month (details)
Xfunnel.ai focuses on improving brand visibility and conversions across AI search platforms. It analyzes brand performance across AI search engines, tracks sentiment and competitive positioning, and provides expert recommendations for improvement. This tool is ideal for brands aiming to enhance conversion rates through AI search optimization.
Key Features:
Best For: Brands aiming to enhance conversion rates through AI search optimization
Pricing: Free plan available; Pro plan at $199/month
Waikay tracks how your brand is represented across top AI models and flags misinformation or outdated content. It also benchmarks your performance against competitors and shows how perception changes over time. With features like AI Brand Score and fact checks, Waikay helps brands fix AI inaccuracies and track brand narratives.
Key Features:
Best For: Brands looking to fix AI inaccuracies and track brand narratives.
Pricing: From $19.95/month
AI-generated search is reshaping how consumers discover and research brands and their offerings. To remain visible and competitive, it’s essential to monitor and optimize your brand’s presence across AI platforms. Whether you’re looking for comprehensive visibility tracking, strategic content optimization, or AI-driven market research, these tools offer a range of solutions to meet your needs.
Start integrating LLM tracking into your marketing strategy today to ensure your brand stays ahead of the curve in the evolving digital landscape.
